Authentic Stone (Pietra Autentica) is the European trademark reserved for Italian producers of marble, granite, travertine and natural stone that protects the authentic stone product, distinguishing it from partially artificial stone. The Authentic Stone product is recognized as the mark of excellence for ‘Made in Italy”.
The consortium also promotes the excellence of the materials and the skills of the consortium members; and safeguards and disseminates the historical and cultural heritage linked to the world of Brescia stone. Ghirardi is a founding partner.
Ghirardi has been a licensee of the brand since 2006.
The Network is the response promoted by Confindustria Marmomacchine to the numerous requests that have emerged over time both from companies and individual entrepreneurs, who have repeatedly stressed the need to activate a strong communication campaign to support authentic natural stone products.
Ghirardi, with over 80 years of craftsmanship, enthusiasm and professionalism, believes emphatically in “making a system” through this circuit, which develops synergy between the production sectors with a view to supporting wonderful raw materials.
The Network, to whose presidency Stefano Ghirardi (CEO of Ghirardi marbles) was elected, will give even more value to these precious materials. The union is essential to obtain an overall vision that places not a single entity but the entire Italian entity into international markets.
The promotion of authentic natural stone will be conveyed via the web, the press, television and newspapers, as well as a series of participations in trade fairs and events.
Students from the best Italian schools of architecture and design will also be involved to create an innovative product that uses and enhances the characteristics of natural stone.
All with the aim of making known the advantages of this material to consumers, architects, contractors, public and private institutions and all decision-makers in the supply chain.